Privacy Policy

1. Introduction

Brnded ("we," "our," or "us") operates the Brnded platform — an AI-powered social media automation service accessible at brnded.app and through related applications. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or otherwise interact with us.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our practices, please do not use our services.

2. Information We Collect

We collect information in several ways to provide and improve our services:

Information You Provide Directly

• Account information: your name, email address, company or brand name, and password when you create an account or submit a contact form.
• Payment information: billing address and payment method details processed securely through our third-party payment processors. We do not store full credit card numbers on our servers.
• Brand and content data: brand guidelines, voice preferences, visual assets, content calendars, and social media account credentials you provide to enable our AI-powered content generation.
• Communications: messages, feedback, and correspondence you send to us via email, forms, or other channels.

Information Collected Automatically

• Usage data: pages viewed, features used, interaction patterns, timestamps, and referral sources.
• Device information: browser type, operating system, device identifiers, screen resolution, and language preferences.
• Log data: IP addresses, access times, and server logs for security monitoring and analytics.
• Cookies and similar technologies: as described in our Cookie Policy.

Information from Third Parties

• Social media platforms: when you connect your social media accounts (Instagram, LinkedIn, X/Twitter, Facebook, etc.), we receive profile information, engagement metrics, and audience insights as authorized by you and permitted by each platform's API terms.
• Analytics providers: aggregated and de-identified data from analytics services we use to understand website performance.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: to create, personalize, and deliver AI-generated social media content tailored to your brand's voice, aesthetic, and audience.
• Account management: to create and maintain your account, process payments, and communicate about your subscription.
• Content optimization: to analyze engagement metrics and refine our AI models to improve content performance across your connected platforms.
• Human approval workflows: to facilitate content review, editing, and scheduling through our approval dashboard.
• Communication: to respond to inquiries, send service updates, and provide technical support.
• Product improvement: to analyze aggregate usage patterns, diagnose issues, and develop new features.
• Security: to detect, prevent, and respond to fraud, abuse, or security incidents.
• Legal compliance: to comply with applicable laws, regulations, and legal processes.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

• Service providers: with trusted third-party vendors who assist in operating our platform, including cloud hosting providers, payment processors, email delivery services, and analytics tools — each bound by contractual data protection obligations.
• Social media platforms: with the platforms you authorize us to post on, solely to publish and manage content on your behalf.
• AI and infrastructure partners: with AI model providers for content generation, under strict data processing agreements that prohibit the use of your data for training third-party models.
• Legal requirements: when required by law, regulation, subpoena, or court order, or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: in connection with a merger, acquisition, reorganization, or sale of assets, in which case your information may be transferred to the successor entity.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, remember your preferences, and gather analytics data. Essential cookies are required for our platform to function properly. Analytics and preference cookies may be managed through your browser settings or our cookie preferences interface.

For detailed information about the types of cookies we use and how to manage them, please refer to our Cookie Policy.

6. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256).
• Secure authentication mechanisms with hashed and salted passwords.
• Regular security assessments and vulnerability monitoring.
• Strict access controls limiting employee access to personal data on a need-to-know basis.
• Secure, SOC 2-compliant cloud infrastructure.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Upon account termination, we will delete or anonymize your data within 90 days, except where retention is required by law or for legitimate business purposes such as resolving disputes or enforcing our agreements.

Content and brand assets you upload to the platform will be removed from our active systems within 30 days of account closure. Backup copies may persist in encrypted storage for up to 90 additional days before automatic deletion.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal data we hold about you.
• Correction: request that we correct inaccurate or incomplete information.
• Deletion: request the deletion of your personal data, subject to certain legal exceptions.
• Portability: request your data in a structured, machine-readable format.
• Objection: object to certain processing activities, such as direct marketing.
• Restriction: request that we limit the processing of your personal data under specific circumstances.
• Withdrawal of consent: where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at shubham@brnded.app. We will respond to your request within 30 days, or as required by applicable law.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently gathered data from a minor, we will take prompt steps to delete that information from our systems.

10. International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure that any international transfer of personal data is conducted in compliance with applicable data protection laws, using appropriate safeguards such as standard contractual clauses or other approved transfer mechanisms.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will notify you by updating the "Effective Date" at the top of this page and, where appropriate, provide additional notice via email or through our platform. Your continued use of our services after any modifications constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: shubham@brnded.app
Subject line: Privacy Inquiry

We aim to respond to all privacy-related inquiries within 48 hours.